
Achieve smooth, sleek and manageable hair with professional Japanese straightening at Toto Hair in Lower Manhattan.
Japanese hair straightening, also known as thermal reconditioning, is a professional smoothing service that transforms curly, wavy or frizzy hair into permanently straighter, smoother hair. The process combines a specialized straightening solution with controlled heat to reshape the hair and create a sleek, polished finish.

Creates permanently straighter hair on the treated sections.
Helps control frizz and makes hair easier to manage.
Leaves hair looking sleek, glossy and refined.
Reduces the time needed for blow-drying and flat ironing.
Japanese hair straightening is ideal for wavy, curly or frizzy hair when you want a sleek, straighter finish with less daily styling. A consultation is recommended, especially for previously colored or chemically treated hair.
Best for: frizz, waves, curls and clients who prefer consistently straight hair.
Pricing varies based on hair length, density, condition and treatment history. A consultation helps our stylists determine the best approach and provide an accurate quote before your service.



The treated hair stays straight permanently. New hair growth will keep its natural texture, so touch-ups may be needed over time.
Timing varies based on hair length, density and condition, but Japanese straightening is typically a multi-hour service.
It may be possible, depending on your hair condition and chemical history. A consultation is recommended before booking.
Your stylist will give you specific aftercare instructions based on the products and process used during your service.
Any chemical service requires proper evaluation and professional application. Our stylists assess your hair first and recommend the safest approach for your condition.
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